The Career Insight Group is the parent brand to a group of Career Management organisations. It was devised to be the group’s entity to oversee and support the individual organisations and acquisitions. As the group’s parent brand it exists to provide leadership, compliment and manage the cross function service offers on behalf of Directioneering, Audrey Page and Associates, The Navigation Group and TwoPointZero.
Project: Masterbrand, brand positioning, tone of voice, brand assets (colour, type, graphic shapes), style guide, stationery and signage.