Dr Paws Veterinary Clinics

Dr Paws is part of the Veterinary Practice Partners group of clinics around Australia. From the inception of the idea, this start up brand was created and evolved across multiple vet clinics where a comprehensive style guide of all brand assets and communications were designed to maintain a consistent customer experience across all touch points. Parallel responsibilities included being the group’s Brand Manager from 2013-2018.

Project: Naming, masterbrand, tone of voice, interiors design and exterior environment design including signage, websites, eDMs, social media (facebook and instagram), event marquees, flags, banners, posters, marketing health and promotional collateral, art direction on photo shoots, uniforms, packaging, digital and print communications, style guide.