Heinz frozen vegetables

Heinz launched a premium frozen vegetable range that was harvested in the purest parts of New Zealand. The product was picked and snapped frozen with freshness.  The natural, honest goodness was something to be captured in the packaging, hence the semi-transparent bags and smaller boutique size packs. A couple of ideas were considered including placing the product into their NZ geographic regions similar to wine. The final design to market was the simple typographic solution.

Project: Packaging