Punting Baron

Punting Baron existed in it’s start up form as ‘The Punting Baron’. The brand was refreshed and upgraded to a professional sports category brand offering track racing expertise insights to the unisex punter, short on time but big on passion.

Project: Masterbrand, naming, copy, brand assets and language (colour, icons, positioning line, imagery), social media, eDM digital promotions, print promotions, digital assets and creative direction for the website.